With over 20 years of marketing experience, Elyse Lupin specializes in marketing strategy, product marketing, email and digital marketing, acquisition and retention marketing, branding, marketing creative, and social media. Her extensive marketing expertise includes years of experience with well-known companies such as Comcast, The Walt Disney Company, NBC, and New Balance before launching Elysium Marketing Group.
Elysium Marketing Group is a full-service, cross-industry marketing agency with the skills and capabilities of a large firm and the flexibility and personal touch of a boutique agency. She says, “We’re happy to be your one-stop shop so we can ensure all parts of your marketing strategy and creative are connected and working efficiently. Our subject matter experts and tried-and-true methodologies will create engagement and drive leads, plus guarantee your brand is on-point and consistent across all channels.”
Below are the highlights of the interview:
What was the idea behind joining the marketing sector?
I majored in marketing and minored in psychology in undergrad, so I think I was drawn to marketing because it’s about figuring out how to connect with consumers. What would inspire them to take action and buy the product or service? How can you connect with them to make them loyal to a certain brand?
How do you assist businesses in connecting with their primary audience?
It’s all about taking what we know and then testing and learning and then testing and learning again. Changing up messaging, imagery, and tactics to really see what resonates.
What gets you up in the morning? What are your responsibilities as the founder of the company?
My children get me up in the morning. The excitement of what the day will bring gets me up in the morning. Which client are we going to get a big win for today? Who’s going to call us to get help with their marketing today? No two days are the same, and it keeps it exciting. As the founder, it’s my job to set the vision and lead the team. My team is so talented; they are subject matter experts in their respective areas, so I am really the maestro, making sure it all works as well as possible together.
What advice would you give to the next generation of female marketing leaders?
My biggest piece of advice for women in the workforce is to just go for it. Don’t let the inner voice of doubt stop you from pursuing your dreams. My second piece of advice is that if there’s an area of marketing that you’re interested in, make sure you learn as much as possible and continue learning to ensure you’re on top of the latest trends.
What are your future plans to sustain your and the company’s success?
My future plans are to continue to grow my team with subject matter experts and people who are hungry to connect with our clients and get them the best results possible.
What are the impacts of current digital advancements on the marketing industry?
The impact of digital advancements is the need to use data to connect with your target audience in a way that’s ethical and valuable to the audience—not just the company. Another impact is that we all have to remain students. Once you think you know something, it’s time to re-learn it because new information is coming fast and furious.
What is the best way to build a great team?
The best way to build a great team is to treat the team as you would want to be treated. If you want them to work hard, you should be working hard too. If you want to take a vacation, they should take a vacation. Treat each person as an individual instead of a robot working for your company.
What does “performance culture” mean to you?
Performance culture means if your team is performing, don’t sweat the small stuff. Let them have the flexibility to live their lives as well. Attend their kid’s event, take a few days off, go to the appointment, etc. It also means setting expectations well from the beginning, so they are set up to succeed.
