Renowned for her prowess in creating winning environments and cultivating high-performing teams, Esperanza Apgar is the Director of Sales at My Prime Mortgage who helps team consistently achieve exemplary sales volumes, sustainable growth, and profitability. With a bilingual flair, Esperanza stands out as a charismatic International Executive with a consistent track record of being ranked as the #1 producer. 

Esperanza’s success is rooted in her strategic approach to business, marked by maximizing revenues, minimizing expenses, and driving profitable sales growth to expand market share. Her ability to analyze individual markets, coupled with her talent for training, managing, and motivating personnel, sets her apart in the competitive world of sales leadership. She excels in executing action plans that capitalize on opportunities and drive results. 

A seasoned professional, Esperanza has consistently achieved top-ranking status by leveraging her skills in properly allocating resources and ensuring the right talent is in place to fuel business growth. Her influence, motivation, and leadership shine through in her role as a developer of high-performing teams, notably exemplified by her success in expanding market share in the Florida/Caribbean Region. 

Esperanza is not just a sales leader; she is a dynamic force driving success through strategic thinking, talent development, and a relentless commitment to achieving and surpassing business goals. Her ability to create a culture of excellence positions her as a driving force in the sales arena, shaping the success of My Prime Mortgage. 

Fueled by a Passion  

While pursuing her Bachelor’s degree in Psychology at Penn State University, Esperanza took on a role as a translator for a mortgage company. At that time, there was a noticeable absence of Loan Officers who spoke Spanish, creating a need for assistance within the growing Latino community. Word quickly spread that there was someone available to aid in the home-buying process and communicate effectively in Spanish, leading to an overwhelming response from borrowers. 

In the face of this demand, Esperanza recognized a greater purpose. Facilitating the purchase of homes for members of the community was more than providing shelter; it represented an achievement and the fulfillment of a dream. The realization of the profound impact she could have on people’s lives ignited a deep passion for the mortgage industry. Since that moment, Esperanza has been in love with the industry and committed to making dreams of homeownership come true within her community. 

Dedication to Homebuyers 

Esperanza expresses that for many individuals, purchasing a home is the most significant investment they will ever make in their lives. Recognizing that this process can be fraught with frustration, emotions, and anxiety, Esperanza underscores the importance of making each borrower feel that their transaction is the utmost priority. 

In her approach, effective communication, guidance, and customer service are considered expertise. Esperanza is dedicated to providing the same high level of service to every borrower, regardless of the purchase price. This commitment not only instills confidence in borrowers but also encourages them to refer their family and friends based on their positive experience. The numerous messages, pictures, and referrals received serve as motivation for Esperanza and her team to persist in making dreams of homeownership come true for others. 

Growth by Specializing in First-Time Homebuyers  

Esperanza notes that My Prime Mortgage specializes in assisting first-time homebuyers, and as a result, the team consistently seeks out markets experiencing significant growth in new communities. In addition to focusing on burgeoning markets, Esperanza mentions the company’s preference for collaborating with new Real Estate agents. The rationale behind this approach is that these agents are often more receptive to the innovative ideas and approaches brought forth by My Prime Mortgage, fostering a collaborative and dynamic relationship within the real estate industry. 

Leading by Example, Empowering Through Education 

Esperanza leads her own team of Loan Officers and processors, embodying a leadership philosophy that revolves around a hands-on approach. She emphasizes that she never asks her team to do anything she wouldn’t be willing to do herself or hasn’t done in the past. This commitment to leading by example is central to her leadership style. 

Esperanza believes in the continuous pursuit of knowledge, recognizing that staying informed and educated is empowering. As a leader, she emphasizes the importance of maintaining a strong educational foundation. Motivation and inspiration come naturally in the mortgage industry for Esperanza, driven by the daily expressions of gratitude from borrowers, which serve as a powerful source of strength. 

Having been fortunate to experience various cultures and diverse markets, Esperanza highlights the value of her Bachelor’s degree in Psychology. She finds that understanding people goes beyond cultural differences, emphasizing the universal desire for respect and understanding. For her, the key to success in a diverse market lies in treating everyone with respect and seeking to understand their unique perspectives. 

Strategic Opportunity 

Esperanza identifies language as a significant opportunity for My Prime Mortgage. With a rapidly expanding Spanish-speaking community, the ability to provide services in their language has proven to be a great success. My Prime Mortgage actively engages with and serves the community by collaborating closely with local community agencies. In addition, the company is involved in volunteer work and takes part in providing education to the community about the process of homeownership. This comprehensive approach not only caters to the linguistic needs of the community but also demonstrates a commitment to community engagement, education, and support beyond the realm of mortgage services. 

Turning Adversity into Opportunities  

Esperanza acknowledges that, in any industry or role, challenges and adversity are inevitable. She states that My Prime Mortgage consistently encounters difficulties, but she views these challenges as opportunities for learning and professional growth. One of the most common challenges faced is when a borrower is unable to secure financing, a situation that can be emotionally devastating for the family involved and challenging for all parties. 

Esperanza’s approach to such situations involves guiding the affected individuals on how to better prepare for future attempts. While acknowledging the difficulty of the moment, the emphasis is on encouraging and advising the borrower not to give up. My Prime Mortgage aims to instill hope, emphasizing that although it may not be the right time today, the possibility of success might emerge in the future. This perspective reflects a commitment to resilience and ongoing support for clients facing obstacles in the mortgage process. 

Commitment to Education and Community Growth in the Real Estate Business 

Esperanza emphasizes the vital role of education in the real estate business, recognizing that staying informed about industry changes, updated guidelines, and new programs is essential. As a leader, she takes ownership of this responsibility and ensures that her team is well-informed by conducting weekly meetings to discuss any pertinent changes. In her view, consistent communication is key to navigating the dynamic landscape of the mortgage industry. 

Looking ahead, Esperanza shares that My Prime Mortgage remains committed to assisting the local community. As part of its future plans, the company aspires to expand its presence by opening another branch in the northern region of Florida. This vision reflects a dedication to continued growth and extending the reach of My Prime Mortgage to serve a broader community.

Website: myprimem.com