Client-centricity is a company strategy that aims to create a great experience at every stage of the customer journey and forge lasting bonds with them. Because customer-centric organizations put the needs of their customers first and at the center of their operations, they promote trust and client loyalty.
Based on their higher client lifetime value, lower churn rate, and increased customer retention, customer-centric firms are more profitable than non-customer-centric firms (CLV).
A company that values its customers listens to them, develops goods and services that meet those requirements, forges deep bonds with them, and provides pleasant customer experiences. Keri Scott, a Vice President at Colliers International in Phoenix, ensures that customers’ interests are always at the forefront by adopting a client-centric approach to every assignment.
“I stay true to the core of why I love my work by putting clients’ needs first,” she says.
The long way to Colliers
After earning her degree from the University of Arizona in 2008, Keri returned to Phoenix the following year. She represented Dodge, Miller Lite, and Honest Tea while working as a promotional specialist for one of the leading companies in the United States.
While she was working nights at a local restaurant, a regular customer who worked at one of the top companies helped get her into the commercial real estate industry. She was scheduled for an interview and assigned to a property management team at CBRE in less than a week. Six years later, she seized the chance when it presented itself to work in the brokerage sector.
Keri has more than 14 years of experience in both commercial real estate and property management. In 2018, she was recruited by Colliers. She worked as a director for Cushman & Wakefield for more than 5 years prior to joining Colliers. She specializes in landlord and tenant representation for the sale and leasing of industrial and flex buildings. She has held CBRE’s Capital Asset Management department, and with Russ Lyon Sotheby’s International as a Realtor®.
Colliers International
Colliers is a diversified professional services and investment management firm headquartered in Canada with around 17,000 people spread across more than 400 locations in 63 countries. The company offers users, owners, investors, and developers of commercial real estate services such as consultation, corporate facilities, investment services, landlord and tenant representation, project management, urban planning, property and asset management, and valuation and advisory services. The company provides services to the hotel, industrial, office, retail, mixed-use, education and residential property sectors.
It collaborates to offer clients professional real estate and investment guidance. Their seasoned leadership, which is heavily influenced by insider ownership, has generated compound annual investment returns of 20 percent for shareholders for more than 27 years. It is on the cutting edge of the real estate sector, paving the way and supported by a track record of achievement.
“We are building for our future and yours,” is the company’s tagline. The success of a client is seen as the success of the company. Teams are committed to developing innovative solutions that meet the demands of each client and go above and beyond their expectations.
Portraying the Responsibility
Keri focuses on tenant representation for industrial and commercial properties as well as project leasing and building sales. Keri has represented more than 1 million square feet of properties along with a number of notable local and national tenants. She understands how to create and comprehend a broad commitment to bringing landlords and tenants together in a collaborative setting that meets both of their needs. Thanks to this dedication, it has been possible to successfully develop client relationships and land national accounts.
Even if it’s a different approach, Keri oversees, encourages, and develops the best solution, not only for renters and buyers, but also for landlords and property owners. She believes that it involves more than just presenting properties and running a list. It involves comprehending the firm’s operations, the search’s aims and objectives, company culture, and long-term objectives.
A Cause for Admiration
Keri possesses experience in all facets of the real estate industry and has taken part in countless deals. In 2015, Keri finalized 38 purchases totaling 111,838 square feet and $6.38 million. Monster Paint FX’s 13,230 SF warehouse lease in Avondale and the $400,000 sale of an industrial facility in Glendale were both big transactions.
She executed 39 transactions totaling 470,027 square feet and $10.263 million in 2014. CFA Cabinetry’s 63,840 SF warehouse/distribution center lease in Phoenix and Talus Development’s $1.577 million sale of a 23,500 SF industrial property in Phoenix were two of Keri’s most notable deals.
She executed 72 deals totaling 742,144 square feet and $53.838 million in total consideration. BAE Systems 188,140 SF warehouse lease in Phoenix and KBHB Funding’s $6.8 million purchase of a 64,894 SF industrial property in Surprise are a few notable deals from 2021.
Stockbridge Capital Group, Nicola Wealth, Starboard Realty Partners, and GLP are just a few of the institutional clients that Keri represents. Tenant representation clients include Dyson, BigTex Trailers, BAE, Pentair, Gracie Barra Brazilian Jiu-Jitsu, Glide Rite Corporation, and many more. She is a member of the SIOR Arizona Chapter, Member Associate, Phoenix Chamber of Commerce, Scottsdale Chamber of Commerce, Valley Partnership, Colliers | Arizona Leadership Council, CRENAB (Commercial Real Estate Network & Beer), and working towards completing Junior League membership of Phoenix, which is committed to giving back to the community by serving as a volunteer in the Valley and making a difference in people’s lives on a daily basis.
Culture of Integrity
By displaying an exemplary work ethic and abiding by her clients’ best interests, Keri consistently goes above and beyond. In order to maintain the office’s integrity-preserving culture, she embraces constructive criticism and serves on the Leadership Council as a volunteer. Despite being “corporate,” Colliers manages the regional business like a mom-and-pop shop. As a devoted and trusted advocate, Keri serves as an extension of each client’s team, leading them through the real estate process. She encourages improvements to be made, decisions to be adjusted, and she makes sure that everyone has a voice to “help make the office culture better.”
Failure is not an Option
Keri believes she has never been a failure. She acknowledges that she has occasionally been unsuccessful and had to change her plans, but she does not view failure as an option. Every problem has a solution, in some shape or another. Even if one solution doesn’t succeed, lessons can still be learned from the process. That’s success in her eyes.
“I have a steady business, I work for an awesome company, and I have a loving family. I get to be a full-time mom and wife and still run my own business,” Keri says in describing her professional and personal lives.
Because of her broad experience and background, Keri is in a unique position to meet the various needs of her clients across a variety of property types. She links properties and renters with success to provide the best returns through strategic marketing and planning.
Her caption is “Hard work pays off.” Although we may be in the minority, she advises making decisions with knowledge, cultivating an openness to learning, and having a steadfast truth to doing what is right.
Website: www.colliers.com
