Wafy’s CEO and founder, Mohamed Abbas, who also founded and is the leader of GT Medical, is a renowned businessman who has built several businesses and attracted both national and worldwide recognition. He was recently listed by Forbes as one of the ten Middle Eastern business leaders to watch. Our editorial team will be reaching out for a comment or interview with the CEO.

From its very inception, Wafy has set out to be Saudi’s leading discovery platform. From entertainment to culture to tourism and sports, the platform’s strategy is to cover the most trending topics and content that are light and relevant.

Mohamed is a seasoned founder with a track record of success in the IT, pharmaceutical, and medical equipment industries. He is a strong business development professional with expertise in operations management, business planning, marketing management, and negotiation.

Wafy the SuperApp

You’ve heard the term before, but this is where you really get to experience it. The Wafy App is a super app, to put it mildly, having features that would require more than 60 applications to cover, including coverage of events and experiences, tickets, and material to read along with.

A comprehensive directory of Saudi Arabia’s tourism, cultural, sporting, and entertainment events is available on the interactive platform Wafy. The top content aggregator in Saudi Arabia, Wafy, offers a range of choices. The website has grown to become Saudi Arabia’s most popular and reliable content aggregator. It takes users on a trip where they may read articles about Saudi Arabia, get tickets for their preferred events, and look for interesting places to visit using lists of categories.

The trusted platform Wafy serves as an excellent substitute for installing dozens of other apps thanks to its function as an aggregator. Details on more than 4,500 different tourism experiences are available on Wafy. Additionally, it produces daily features with a back catalogue of about 5,000 stories. Additionally, the app offers addresses and maps for more than 500,000 listed establishments and stores.

Wafy reached 1.2 million users in 2021 and has a 4.5-star rating on the Apple and Google Play stores. Forbes claims that in comparison to other sites that offer comparable material and have been affected by the epidemic, this is “unusual.”

The Platform’s Robustness

The incredibly user-friendly front end of Wafy is complemented by a solid back end that shows off the system’s strength. This equates to the platform having zero crashes and a track record of traffic and download growth that is exponential. With a staggering conversion rate of more than 80%, the service excels at monetization and being transactional – the ticketing system under Wafy has generated estimated revenues of hundreds of millions of SARs across event organizers in Saudi Arabia.

Wafy appeals to all audience groups, including readers, event attendees, and adventure seekers. Everyone who uses the site may enjoy it, regardless of age or gender. The Wafy app and website have you covered regardless of whether you’re searching for a readily accessible event, a deeper and more extraordinary experience, or simply attempting to learn about Saudi culture and other tourist sites.

Wafy makes it as easy as possible to explore Saudi Arabia. Wafy uses intelligent technology, such as filters and a smart search system, to enable users to quickly and easily access a wide variety of information, ensuring a simple and enjoyable user experience.

Content that Matters

Culture, tourism, sports, and entertainment are all topics covered by Wafy. Since its launch in 2016, the Wafy platform has been delivering high-quality Saudi-focused content to online audiences, with a focus on culture, tourism, entertainment, and sports. This includes thorough coverage of all festivals and events in the entertainment and sports industries as well as pieces on culture and tourism that cite reliable sources.

Wafy’s database has tens of thousands of articles, all of which are archived. Traveling is made more delightful by Wafy, which is always creating new products and services. Wafy’s team continually works to improve services and introduce new products as part of ongoing efforts to guarantee that Wafy is the top Saudi platform specializing in culture, tourism, sports, and entertainment. This is done to ensure that experiencing the Kingdom remains a pleasurable experience.

The thousands of stories in Wafy’s database of articles, lists, experiences, and locations span a wide range of topics, including culture, heritage, travel destinations, and journeys throughout Saudi Arabia. The platform’s specialised listings also work to simplify your upcoming journey. There are lists available that suggest cafes, restaurants, retail centers, parks, cultural locations, historical sites, or seasonal activities in various Saudi cities.

Wafy creates content in 9 different tongues. With the addition of content in nine languages, including English and Arabic, Wafy has taken the initiative to expand its global reach. This new initiative intends to inform readers from around the world about Saudi projects that seek to raise investment in the Kingdom, attract tourists, and improve quality of life. The new languages are Chinese, German, Spanish, French, Turkish, Urdu, and Balinese.

Following Trends

People live in a fast paced world where everything just happened or is about to happen. Wafy has a unique selling proposition when it comes to events and experiences. FOMO is an important part of their brand DNA and is evident throughout the Wafy experience.This is what makes Wafy a continuously buzzing platform amongst its users.

Wafy’s content methodology is based around five pillars:

• Educate: All writers and reporters produce articles on trending topics daily.
• Remind: Content creators publish lists with carefully curated recommendations.
• Transact: Ticketing events and experiences are based on interest.
• Share/rate and review: Optimize reach through user-generated content and user reviews.
• Re-attract: Grow user advocacy by delivering a rich and personalized journey.

Going Global

Mohamed discovers that Wafy cannot be contained to a particular nation or region. Although there are currently no verified rumors or news, all indications point to the platform’s growth and an earlier than anticipated expansion into new regions. It may only be a matter of time before Wafy’s international goals become a reality and it begins to serve people outside of Saudi Arabia.

Marketing Saudi Arabia to the rest of the world is Wafy’s goal. How? They achieve this by streamlining and providing tens of millions of choices for all Saudis, expatriates, and tourists to attend events, experiences, and locations. With new languages added to Wafy, the platform will be able to reach 63 percent of the global population. With only English and Arabic as its main languages, Wafy was able to generate 1.5 million views monthly.

Website: www.wafyapp.com