Ronda Conger, the Vice President of CBH Homes, Idaho’s largest homebuilder, brings 30 years of industry experience and an unyielding passion to her role. Rising through the ranks in a traditionally male-dominated field, Ronda has not only survived but thrived, leading CBH Homes for the past 20 years.

Firmly believing that winning is a habit, Ronda’s exceptional leadership has not gone unnoticed. In 2021, she was named the NAHB Woman of the Year by the National Association of Home Builders, and she’s been recognized as one of the Top 50 Women Leaders of the Mountain Region by Women We Admire.

Beyond her role at CBH Homes, Ronda is dedicated to serving others. As a businesswoman, professional speaker, and author of five books — “Better Human,” “Better Thinking,” “You Go First,” “Leading Through Extraordinary Times,” and her latest release “New Market. New You.” — she is on a mission to inspire positive change.

While some might attribute her high energy to a daily regimen of shotgunning Red Bulls, Ronda insists it comes from her incredible family—particularly, her “incredibly hot husband,” Jim Conger, and their two sons.

Each day, Ronda expresses gratitude for her incredible journey and the opportunity to serve and love all those she encounters. Her remarkable achievements and unwavering passion continue to make her a force to be reckoned with in the homebuilding industry.

CBH Homes

Ronda emphasizes that the success at CBH Homes begins with the hiring process. The company looks for individuals who are hungry, passionate, and eager to grow. The CBH team is described as a group of hardworking, high-energy achievers, and to thrive in this culture, individuals must be fully committed. The company places a strong emphasis on defining success and what winning looks like.

CBH Homes has established 12 Key Attributes that are believed to define what a CBHer (CBH team member) looks like. These attributes are introduced and reinforced from day one, and team members are recognized based on these attributes every quarter. The company operates with a mindset similar to a professional sports team, complete with stats, a scorecard, and a tracking system for success. This approach ensures transparency and clarity about why successes or failures occur.

A Beacon of Service and Responsibility

Ronda expresses a deep commitment to serving and helping others. She embraces the idea that with the abundance she has received, there comes a responsibility to give back and make a positive impact on the lives of those she comes in contact with. This sense of responsibility aligns with the principle that “much has been given, much will be expected,” highlighting the importance of using one’s resources and opportunities to contribute to the well-being of others.

Advocate of Positive Change and Continuous Improvement

Ronda describes herself as a “book junkie” and attributes books to getting her through a challenging childhood. She sees books as a gateway to a better world and continues to read every day. Recognizing the transformative power of literature, Ronda shares her love for books by giving them out at every opportunity.

As an author, Ronda injects creativity into her books, incorporating quotes, pictures, links to music playlists, videos, and more to create an engaging reading experience. The central theme of her books revolves around the idea of striving to be better in every aspect of life. Rather than aiming for perfection, Ronda emphasizes the concept of being a “Better Human.” Her books offer practical tips, hacks, and advice gathered from her own experiences, with the goal of helping readers improve various aspects of their lives, whether in relationships, leadership, or daily interactions. The underlying philosophy is one of continuous improvement and making positive changes, one step at a time.

Thriving Through Turbulence

Ronda emphasizes the importance of embracing the real estate and home building market, regardless of the external factors that may influence it. She has learned to appreciate both the ups and downs in the market, recognizing that each situation offers valuable lessons.

When faced with the challenges brought about by the COVID-19 pandemic, Ronda responded by writing “Leading Through Extraordinary Times” to provide a playbook for leaders navigating the unknown. She introduced the mantra of “survive, adapt, advance, thrive” as a guiding principle for overcoming challenging times. In her view, focusing on the positive aspects and identifying opportunities for growth is crucial. Ronda encourages leaders to be proactive, finding solutions to current challenges rather than dwelling on past conditions. She advocates for a mindset that welcomes change, urging leaders to anticipate, expect, and navigate through it with resilience and creativity.

Spreading Love and Positivity

Ronda expresses a genuine love for people and a strong desire to engage with them in a way that contributes to making their lives better, even in small ways. She sees the knowledge and inspiration she gains from various sources, whether it’s conferences, books, or even TikToks, as valuable resources to share. Ronda believes in the power of reminding individuals that they have the potential for greatness and that they are loved. This reflects her commitment to making a positive impact on the lives of those around her. 

Vision for Innovation at CBH Homes

At CBH, Ronda and her team adopt a perspective that sees the company as a tech company  that builds homes.They strive to be at the forefront of new technologies and innovations, not only in the construction of homes but also in the types of homes built and the day-to-day processes. The company actively researches builders and businesses in other industries that serve as sources of inspiration.

CBH has cultivated a culture centered around change and innovation, encouraging a mindset of “questioning the old ways.” This approach prepares the team to move quickly and stay ahead of the curve. An example of their readiness for change is the launch of Tour Now, a program allowing buyers to tour homes on their own, which was in place prior to COVID. When the pandemic hit, CBH swiftly adapted to a virtual process within weeks. According to Ronda, a team that is ready for change is better prepared and maintains a positive outlook even when facing significant challenges.

Quotes:  

• Luck has got to catch you working. – Ronda Conger  
• I love this market, no matter the conditions because it’s the only one I got. – Ronda Conger 
• As a leader, you go first. – Ronda Conger

Website: cbhhomes.com