You’ve probably all observed that, since 2020, new technology trends have been developing, changing, and adapting at an exponential rate. The ability of small businesses to compete on an equal footing with large ones has also undergone significant change. Small firms have adopted new technologies, including servers and mobile devices, to gain an advantage in the marketplace.
To discuss some, let’s look at five ways that technology trends have greatly transformed Australian businesses. Since they have been tried and tested, feel free to utilize them in your company as well.
- Emerging Trends in Communication
The ways that businesses used to engage with their staff and consumers have been completely transformed by the internet, mobile devices, and social media platforms. The most popular forms of communications are on applications like WhatsApp, Skype, Zoom, Microsoft Teams, and WeChat. These were heavily employed in commercial companies to keep the staff linked to the management when this change first began. Instant and group communications are now common. These days, you may conduct business online from anywhere in the world without physically being there.
- Use of AI (Artificial Intelligence)
In terms of consumer markets and trade, AI is transforming the world and has become a part of daily life. Al’s use in the areas of customer service, support, and experience is crucial. For instance, chatbots employ NLP (Natural language processing) and machine learning algorithms to comprehend consumer demands and provide prompt service. By comprehending consumers and their search behaviours, AI enables firms to conduct targeted marketing by choosing advertisements for goods that customers are more likely to want.
- Benefits of Cloud Computing
A virtual office, or cloud computing, allows you to connect to your company from anywhere at any time. Its value to business is that it enables organisations to expand, sustain flexibility, and concentrate their attention on running their operations.
- Enabling Remote Working
Modern workplaces have experienced a complete makeover because new technologies have made remote working, teleconferencing, and co-working spaces available. Mobile and cloud technology have made instant and distant access possible, enabling internet-based service models. With a simple mouse click, employees can now work remotely, thanks to the development of improved cloud computing. One example of it is video conferencing, which makes it possible to collaborate with the employees wherever they may be.
- Keeping the Business Secure
For the corporate workplace to run well, every level needs a high level of security. Using hardware- and software-based end-to-end data encryption, only authorised parties can access and read it. Computer systems used in offices now have an additional degree of security due to features like face and fingerprint recognition.
Final Words
The effects of technology at work are growing with every passing day. The above-mentioned points will lead you to believe that modern technology has altered how conventional organisations once operated. Therefore, business managers must adapt quickly enough to stay up with this speed of change.
Amjad Khanche is the managing director at DigiGround. He is a founder, investor, entrepreneur, owner, award-winner and innovator. He is the Managing Director at DigiGround, a Sydney software development company. He is also the Founding Director and CEO of 9East Marketing Services, where he provides strategy and consultation for SME’s, Tier 2 clients and companies within the corporate sector.
