Yasaf Burshan is a world-traveling entrepreneur who inspires and lead innovators to make a difference by skillfully integrating digital technology into every facet of their enterprise. He is the founder of Team Genius, which removes all technical obstacles from the way of coaches, influencers, and mentors so they can thrive online. He is also the creator of the Anywhere Boss programme, which teaches like-minded people how to succeed as Anywhere Bosses and design a lifestyle that excite them.
Yasaf held the position of senior IT executive for almost 20 years. He had significant positions in the retail, financial, and defence industries, but he is most known for his nearly ten years as the head of IT for IKEA in Israel. Yasaf has a BA in business management and a wide set of professional and personal certifications.
The Company
Team Genius successfully integrates technology into every aspect of their customers’ businesses, allowing them to operate more efficiently, automate processes, and expand quickly. The business focuses on the market for knowledge commerce, which includes eLearning, courses, communities, and other knowledge and skill-based products. Its clients include coaches, mentors, trainers, and teachers with a desire to improve the world by turning their abilities into money.
Yasaf is a business mentor and coach personally. Yasaf teaches business owners how to build enterprises they can own from anywhere with his curriculum AnywhereBoss and how to design a life that inspires them. He has gone above and above and included travel in his lifestyle, but that is a personal decision.
Idea behind Starting Team Genius
Starting Team Genius is a promise Yasaf made to his wife. He recalls, “My wife has the soul of a traveller, but for many years she put her needs and dreams for adventures aside for my need for a sense of security and steady income.” At some point, he decided it was time to spice up their relationship with a sense of adventure and to provide her and them both with the sense of adventure that comes from travelling the world and living life to the full. That allowed Yasaf to completely change his belief system about work and security. Yasaf now sees himself as the source for both. He asserts, “Income, success, fun, adventure – it all starts with me, not on the outside.”
Establishing IT Priorities
Team Genius’ team priority is to make IT personal again. Yasaf says that it is so easy to “hide” behind technology today because it is everywhere. However, what the firm’s customers desire is a personal touch. They are the experts in what they do and know their craft much better than us. He states, “It is our job to keep them in their Zone of Genius by recommending the right tools and potentially adjustments to the way they run their business today that makes us unique in what we do. End the end of the day, It’s not about the tools it’s how we used them.”
Yasaf’s internal focus at Team Genius is on fostering the company’s culture and upholding its core principles. Spending time with the Haida people in Canada taught Yasaf that culture and values form the cornerstone of everything. He states, “If I want Team Genius to thrive, having a strong why, with values and culture to support it is a must.” In the outside world, he sees to it that Team Genius brings in the correct clients and partners.
Sharing Attributes of a CEO
Leading by example and improving others around you are the two things Yasaf says are essential to becoming a good leader. A good CEO walks the talk and puts his money where his mouth is. He is the first one to do everything he asks of his staff. He thinks these traits make it simple for people to follow a leader, and Yasaf takes them to his virtual workplace at Team Genius every day.
Yasaf was named one of the Elite Business Leaders to Watch in 2022 and has been hailed as the most exciting and creative CEO of 2021 and 2022. He thinks that this set of recognitions as whole is what’s most important because it shows consistency and growth.
Vision for Upcoming Years
Team Genius offers a lot more AI-enabled tools to assist creators with projects much more quickly than in the past. Today, things that used to take days or weeks to complete may be completed in a matter of hours. Although transcription, editing, making films, and content production make the lives of artists simpler, it also makes it harder for them to stand out with a distinctive voice and tone.
Yasaf anticipates Team Genius fostering even closer links with its key partners, Thinkific, Zapier, Microsoft, and Monday, and assisting leaders and innovators everywhere to have a greater effect on their communities regardless of location. On a personal note, Yasaf sees his programme AnywhereBoss.me blooming with more and more entrepreneurs graduating every month and learning how to apply their skills and knowledge for the greater good.
Website: www.geniuszonedigitalstudio.com
